Are Travis and Jason Kelce becoming bigger than the NFL? Looking at the Kelce brothers' media empire

The Kelce brothers, Travis and Jason, have become two of the most recognizable names in football—not just for their on-field dominance but for their growing influence beyond the sport. While Travis continues to shine as one of the NFL’s top tight ends for the Kansas City Chiefs, Jason’s legacy as a former Philadelphia Eagles center remains deeply respected. However, their transition from football stars to media personalities has been nothing short of remarkable. With their hit podcast New Heights, commercial deals, and cultural relevance extending into mainstream entertainment, a question arises—are the Kelce brothers becoming bigger than the NFL itself?

One of the key reasons behind the Kelce brothers’ media success is their widely popular podcast, New Heights. Launched in 2022, the show quickly gained traction, giving fans an unfiltered look into the lives of two of the league’s most charismatic players. Their chemistry, humor, and candid storytelling have set them apart from other sports-focused podcasts. Unlike traditional NFL coverage, New Heights provides an insider’s perspective with a mix of personal anecdotes, football insights, and lighthearted banter.
The podcast’s rapid rise has also been fueled by major NFL storylines involving the brothers themselves. From their historic Super Bowl LVII matchup—where they became the first brothers to play against each other in a Super Bowl—to Travis Kelce’s high-profile relationship with pop superstar Taylor Swift, their personal and professional lives have kept fans engaged. These factors have helped New Heights dominate digital platforms, frequently topping podcast charts and racking up millions of views on YouTube.

Beyond the podcast, both Travis and Jason have expanded their brand in different ways. Travis, with his magnetic personality, has secured major endorsement deals, made guest appearances on Saturday Night Live, and even ventured into music festivals and entertainment circles. Jason, on the other hand, has leveraged his leadership reputation into storytelling, charitable efforts, and a strong presence in Philadelphia’s local culture. These ventures have allowed them to transcend football and tap into a broader audience.
While the Kelce brothers remain closely tied to the NFL, their media success is beginning to take on a life of its own. The NFL thrives on its star power, but few players in recent history have managed to create a platform as impactful as what Travis and Jason have built. Their appeal now stretches far beyond football, reaching audiences who might not even follow the sport.
Travis Kelce’s involvement with Taylor Swift has only accelerated his cultural status. With Swift’s massive fan base—many of whom had little prior interest in the NFL—his presence has contributed to increased viewership and heightened media coverage. His commercials, red-carpet appearances, and off-field activities have positioned him as a crossover star, similar to how figures like Peyton Manning and Tom Brady transitioned into entertainment post-retirement.
Jason Kelce, meanwhile, is carving his own path in the media world. Since retiring from football in early 2024, he has already become one of the most sought-after voices in sports media. Whether it’s analyzing games, delivering heartfelt speeches, or engaging in off-field projects, his ability to connect with fans has made him a respected public figure. Given his storytelling skills and natural charisma, a long-term career in broadcasting or entertainment seems inevitable.
While the Kelce brothers’ media empire is undeniably growing, it would be a stretch to say they are "bigger" than the NFL itself. The league remains a global powerhouse with a brand value that far surpasses any individual players. However, what Travis and Jason have accomplished is rare—they have created personal brands that hold weight both within and outside of football.
Their ability to shape narratives, entertain audiences, and stay relevant even beyond the game is what sets them apart. With their influence continuing to expand, they could very well be among the first modern NFL stars to redefine what a post-football career looks like. Whether it’s through media, entertainment, or business ventures, the Kelce brothers have positioned themselves as long-term cultural figures, ensuring their legacy will extend far beyond their playing days.
Also Read: Jason Kelce opens up about his ‘embarrassing’ weight loss struggle after stepping away from football
Travis and Jason Kelce are no longer just elite athletes—they are media moguls, entertainers, and cultural influencers. Their podcast New Heights, combined with their individual ventures, has elevated them to a status that few NFL players ever achieve. While they may not be "bigger" than the NFL, they have certainly expanded their reach beyond the sport in a way that is rare for football players. As they continue to grow their media presence, the Kelce brothers are proving that their impact on sports and entertainment is just beginning.